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GURGAON, January 25, 2017: Inspired by the colour green from the
national flag which resonates fertility, growth, greenery and auspiciousness, SpiceJet,
the country’s favourite carrier, in its attempt to paint the country green, will be
distributing ‘seed cards’ on-board all its flights celebrating the spirit of
nationalism this Republic Day.
The initiative rolled out on the occasion of the country’s 68th Republic Day is a petite
step towards a grander vision of making the country more green and prosperous. With the
humble scheme in place, the airline also intends to encourage and habituate passengers
with the idea of planting and growing trees.
The national festival will also feature the airline’s workforce in a special dress code
reinstating patriotism and oneness. The Airport Services staff will be seen decked in
tri-colour attires on the D-day while the flag pinned above their name badges from 25th
January 17 till 30th January 2017. On the day, all cabin crew will be dressed in their
weekend uniforms, with the female crew wearing the orange kurti.
SpiceJet will also be flaunting decors in tri-color shades to elevate the in-house and
airport ambience in sync with Republic day celebrations. Tri-color headrests with the
seed card caption and text will be placed on the seats on 26th and 27th January 2017.
The airline will also play the national anthem on all its Boeing and Q400 flights for a
duration of 58 seconds right after landing once the seat belt sign is switched off.
Debojo Maharshi, CMO, SpiceJet on the occasion said, “We have always propagated the
concept of innovation and growth and this Republic Day as the nation gets together, we
will endeavor for the noble scheme of ‘Go Green’. SpiceJet elevates this simple yet
powerful concept of a ‘seed paper’ to 38,000 feet above the ground level thereby
redefining growth and prosperity with a flavour of oneness.”
*Seed paper is a type of handmade paper that includes any number of different plant
seeds. After the paper is planted in the soil, the seeds themselves germinate,
sprout and grow while the paper composts away.
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