Media Centre

SpiceJet launches Sky Mall on its in-flight entertainment platform, SpiceScreen

  • First-ever Indian airline to offer authentic online shopping experience in-flight
  • Snapdeal to power exclusive merchandise to enable shopping @ 36,000 feet in air

Gurugram, June 15, 2022: SpiceJet, India’s favourite airline, today announced the launch of Sky Mall on its in-flight entertainment platform, SpiceScreen. The authentic in-flight online shopping experience curated by India’s leading e-commerce portal, Snapdeal will feature products and deals from leading product categories like apparels, jewellery range, electronics and cosmetics among others.

Passengers on all domestic flights operated by SpiceJet can now browse and pick from a catalogue of high-quality electronics, fashion accessories, headphones, mobile chargers and other items, specially curated by Snapdeal. Confirmation for orders placed in-flight will be obtained on landing and items will be home delivered pan-India.

Debojo Maharshi, Chief Business Officer, SpiceJet said, “We are delighted to introduce a truly online shopping experience to flyers @36,000 ft. Our passion for customer service often manifest into innovative and industry-first products and services such as Sky Mall. Snapdeal's integration into our in-flight entertainment platform SpiceScreen is part of our commitment to constantly innovate and enhance our guests’ travel experiences. We hope to continue to delight our passengers with enhanced services and offerings.”

Ravi Malani, Head of Product Management, Snapdeal Limited said, “We are delighted to partner with SpiceJet in our on-going journey to provide multi-channel access to Snapdeal’s category-defining merchandise. Both SpiceJet and Snapdeal are pioneers in how they serve the value savvy customers of Bharat. With this launch at SpiceJet, Snapdeal attempts to make online commerce relevant and efficient for such customers by offering a large selection of high-quality, value merchandise now not just on the ground but even during the Flight at 36,000 feet.”

SpiceScreen – the complimentary in-flight entertainment system offers passengers seamless access to a wide range of indulging content on the go. SpiceScreen is a first-of-its-kind, light-in-weight, wireless entertainment system developed indigenously by SpiceJet’s team along with a local technology start-up, Mojoboxx that enables seamless delivery of content on to the personal devices of the passengers through the Wi-Fi network. Unlike traditional in-flight entertainment systems, flyers can easily access SpiceScreen on any of their hand-held devices – a smartphone, tablet or a laptop by simply connecting to the on-board wireless network by following a few easy steps.

About SpiceJet:
SpiceJet is India’s favourite airline that has made flying affordable for more Indians than ever before. The airline operates a fleet of Boeing 737s, Q-400s & freighters and is the country’s largest regional player operating 63 daily flights under UDAN or the Regional Connectivity Scheme. The majority of the airline’s fleet offers SpiceMax, the most spacious economy class seating in India.

The airline also operates a dedicated air cargo service under the brand name SpiceXpress offering safe, on-time, efficient and seamless cargo connectivity across India and on international routes.

About Snapdeal:
Snapdeal is part of the AceVector Group and one of India’s best known e-commerce companies and has an exclusive focus on the value segment. Snapdeal is synonymous with value e-commerce: good quality, trendy and affordably priced products that fulfill the aspirational needs of value-conscious buyers. Over the last several years, the company has enhanced its expertise in catering to the value segment of the Indian e-commerce market, comprising mid-income users who have a budget-led approach to spending and access the Internet primarily through their mobile phones.

Snapdeal receives more than 86% of its orders from outside metro cities, with more than 72% of its orders coming from buyers living in Tier 2+ cities & towns. It covers 96.65% of India’s pin codes and has served buyers from more than 2,500 cities.