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GURGAON, March 12, 2017: SpiceJet, India’s favourite airline, this year
splashed it big, celebrating the country’s most vibrant festival with children. Adding
a dash of colour to brighten their lives, SpiceJet celebrated Holi with 150 kids from
the Mala Smriti Home and Arya Orphanage both of which are based in Delhi NCR. The
airline organised the most inimitable Holi celebration on ground and sustained the
fervor even at 30,000 feet above the ground with unique initiatives like waterless
Holi, Holi Dance and joy rides.
The children from Mala Smriti Home and Arya Orphanage got a chance to express their
creativity and let their hair down while enjoying a Holi dance specially organised by
the airline at Delhi airport’s T1D. The jig was thoroughly appreciated by all.
Exploring new heights of excitement, the airline also organised an exclusive joy ride
for the 150 kids from Mala Smriti Home and Arya Orphanage Doing its bit to provide a
lifetime opportunity SpiceJet deputed a special flight a Boeing [737 - 800] to embark
on this unique one hour long journey while flying over Delhi with these children. The
kids were thoroughly pampered on-board with delicious in-flight meals besides being
gifted with goody bags from ITC and Amul, and SpiceJet merchandise giveaways.
Apart from eventful dance celebrations, the airline will be endorsing a
#spicejetwaterlessholi, contributing to water conservation and a healthier planet. The
airline will also be distributing waterless Holi stickers on 12th and 13th of March to
commemorate the festival without the use of water, for the passengers to play once they
deplane. While these stickers can be pasted on one another, the planet friendly novel
concept introduced by SpiceJet will bring in a whole new experience to its passengers.
On the occasion, passengers will be welcomed with a chandan tilak when the passengers
step in the aircraft, as a mark of auspiciousness. As a usual practice by the airline
on the day, all cabin crew pan India will adorn whites and denims enhancing the
in-flight ambience to match the festive mood. The airline will also be serving the
authentic dish of gujiyas as part of the Hot meals on 13th March.
Mr. Debojo Maharshi, Chief Marketing Officer, SpiceJet, said, “Holi is
one of the most effervescent festivals of the country and what better way to relish it
than with a set of young children! Enhancing the contagious spirit of Holi, we wanted
to leverage it as a great opportunity to brighten the lives of these kids by letting
them unleash their creativity while enabling them to cherish the excitement of a unique
joy flight.”
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