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Gurgaon, June 30, 2017: SpiceJet, the country’s favourite low-cost
carrier, today unveiled its first brand store for its newly launched e-commerce retail
venture – ‘SpiceStyle’ at Galleria, Gurgaon. Besides offering the end-customers the
opportunity to ‘look and feel’, the store will function as a premium channel to offer
the latest in fashion and lifestyle across 12 different brands including a signature
Rohit Bal collection.
With SpiceStyle, the airline aims to further boost its ancillary revenue income which
has witnessed a phenomenal growth from 6% to around 17% in the last two years. The
launch of its first physical store marks SpiceStyle’s entry into the offline segment
besides its ecommerce portal and a brand store launched in association with Amazon.
Mr. Ajay Singh – CMD, SpiceJet, said, “SpiceStyle, is an exciting new
business venture by SpiceJet, which will help further enhance our ancillary revenues. I
am delighted to unveil SpiceStyle’s retail store which complements our e-commerce
portal and brand stores on Amazon and other e-commerce platforms. SpiceStyle promises
to provide customers with the same brand experience as the parent airline enabling them
to travel in comfort and style.”
The airline is all set to woo its customers with some very exciting offers attached to
the venture. Under the Rohit Bal series, one can buy products worth Rs. 25000 and above
and get a return ticket for 1 person to Goa absolutely free. Whereas in case of a
purchase worth Rs. 40000/- and above one can get a return ticket for 2 persons to Goa
absolutely free.
SpiceStyle has also rolled out inaugural offers on other brands conferring discounts up
to 25% on Caprio (sunglasses), Lesk (Jewellery), Forst (Accessories), Vajero (Bags &
trolleys), Inscripto (Stationery) and Modello (Collectables) among others. As a part of
the inaugural offer, the airline is also offering customers, a return ticket to
Bangkok.
Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned
subsidiary of SpiceJet, now exists in the form of an e-commerce portal (www.spicestyle.com).
In a new initiative, SpiceStyle recently joined hands with the global ecommerce giant,
Amazon.in and launched an all new brand store www.amazon.in/spicestyle.
In what could arguably turn out to be one of the most exciting retail ventures to hit
the Indian markets in recent times, SpiceJet’s new entity, SpiceStyle, promises to
change the way people will shop for quality products at competitive prices.
Sourced with intensive research and meticulous techniques, the brands offer a calibrated
mix of value and mid segment pricing. The airline’s shopping endeavour offers a huge
assortment of products ranging from sunglasses, wrist watches, backpacks, silicone
luggage tags among others. The new venture also offers an exclusive brand line ---
Rohit Bal series.
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